U.S. Drinks Conference Hits New York

The U.S. Drinks Conference will tackle the challenge of how spirits, wine and beer brands can succeed in the competitive American beverage market. Held October 13 – 14 at the Helmsley Park Lane Hotel in Manhattan, the event is the first time the U.S. Drinks Conference will be held stateside – previous events occurred in London – and will present an expanded program.

“Based on feedback we received from last year’s conference we decided to extend the conference to two days to include a much wider range of subjects and speakers,” said Steve Raye, managing partner of Brand Action Team, which joins Next Level Marketing and MHW Ltd. in organizing the event. “Attendees expressed interest in a broader U.S. perspective and the opportunity to get answers to questions related to their individual business issues. We are changing the format to include more panel discussions and audience Q & A, to provide both the overview information, as well as respond to the specific and practical needs of the attending delegates.”

Trend data will be presented, along with real-life experiences, examples of brand success and information on the challenges facing marketing brands in the U.S. Featured speakers at the conference are on- and off-premise beverage leaders, including Michael Waterhouse of Dylan Prime and Chris Adams of Sherry-Lehmann. Top executives from companies including William Grant & Sons, Leblon Cachaca, Proximo Spirits, St-Germain and MHW Ltd., as well as beer executives from Heineken, Boston Beer Co. and Thomas Hooker Brewing will be on the program. Wine marketing executives from Winebow, Sopexa, Foster’s Group and Pernod Ricard also will be present, as will representatives of leading distributor companies and regulatory agencies.

For more information on the event, visit www.usdrinksconference.com.

Suggested Articles

When cocktails are an integral part of a brand and the guest experience, how an operator approaches menu changes is of the utmost importance.

Fat Tuesday is a bar concept made famous by its frozen drinks. Now, the brand is offering franchising as a way to expand their brand.

As minimum wages and healthcare costs rise across the country, owners and operators are seeking new, creative ways to cut costs and stay profitable.