Owners Brad Bohanna and Steve Smith opened Turtle Bay on the famous Bourbon Street in New Orleans after Brad was bought out by his former partners at Treasure Isle. Since the split, Turtle Bay has struggled to find its own identity, instead mimicking everything that was previously done by other bars on the street.
Due to the lack of branding, inconsistency of the bar staff and sickening food, the bar has failed to turn a profit and is losing $15K a month - on top of the $100K in legal fees they have already paid for a copyright infringement lawsuit filed by Treasure Isle.
Jon Taffer and his team of experts, Ricky Gomez and Chef Ron Duprat, set out to help this failing bar by rebranding the venue, training the staff and creating fresh new food items. However, in doing so it’s not met without some push back from the owners.
In the end, Taffer reveals Spirits on Bourbon – the new bar that has all the mysticism of New Orleans and all the necessities to turn a profit by pumping out drinks. Especially, one new creative drink that is sure to be a contender for all of the Bourbon Street patron’s attention – The Resurrection.