Pairing the right wine with the right meal is important in giving your guests a unique dining experience. However, it’s an arduous process to become a knowledgeable oenophile, especially when you have to make sure your staff knowledgeable as well.
Wine shouldn’t be a fickle beverage, because customers are willing to order wine if they feel comfortable asking questions about the reds, whites, blushes and sparkling wines on your list, so your staff needs to know the intricacies of what you offer. Evan Goldstein, President and Chief Education Officer at San Francisco’s Full Circle Wine Solutions, Inc., is one of those people that can lead your team down the vineyard path.
Goldstein is a food and wine industry veteran, as well as a licensed Master Sommelier. His career spans decades and continents from France to California. Goldstein created education programs, wine training and service hospitality schools with Seagram Chateau & Estates Wines Company, Diageo and Allied Domecq, and he was the Vice President of Global Wine & Brand Education at Beam Wine Estates. He is the author of Five Star Service: Your Guide to Hospitality Excellence and the critically acclaimed Perfect Pairings: A Master Sommelier’s Practical Advice for Partnering Wine with Food.
Goldstein will use his expertise to this year’s VIBE conference at his Dare to Drink Different seminar, where he’ll take the audience members on a tasting journey while teaching Beverage Directors about wines that should be on the wine lists, especially if the goal is to stand out from the competition.
If you want to get a head start, check out Goldstein’s winecouch.com website and start learning more about how a solid wine list can up profits at your restaurant.
Meet & greet these trend-setters at the VIBE Conference. Click here to register!