What are the top social media trends? According to Dave Sribnik, manager of trends and technology for MarkeTeam Inc., the Mission Viejo, Calif., F&B sales promotion agency, these are the top trends and strategies to tackle to gain added awareness of your beverage programs in 2011:
- Be omnipresent and sign up for all social networking opportunities. Ubiquitous ones like Facebook and Twitter are important in retaining loyalty, while those gaining in popularity like Yelp and Foursquare offer insight into what your customers like and rewards them for it.
- QR Codes or Microsoft tagging are the future of mobile marketing. Using smartphones, guests scan a barcode that is on your bar or club’s napkins, glasses or POS, which takes them to your website, where you can offer coupons or discounts.
- Augmented reality combines smartphone camera capabilities and reality. Customers looking for a place to nosh or drink simply open their phone, snap a photo and overlay that photo on the map from the GPS locator, which will show where all the bars and clubs are in their vicinity.
- Personalized URLs and e-mails are the future. Instead of sending out a mass e-mail to your whole database, you can personalize text messages, e-mails and URLs with a welcoming message to the customer you’re trying to attract, making him/her feel like a VIP at your establishment.