SceneTap, a company that collects foot traffic and demographic data, and BarVision, a company that collects liquor pour data, have entered an exclusive partnership to offer a combined technology solution around consumer behavior for retail and hospitality establishments.
For the first time ever, operators can view time stamped reports on their crowd flow, gender and age trends alongside data on what their customers are drinking and when.
“This is the holy grail for hospitality businesses,” said Cole Harper, CEO and co-founder of SceneTap. “SceneTap’s data is powerful on its own, but adding the BarVision data tells the entire story of what went on in a given establishment at any moment in time.”
Historically, venue operators have relied heavily on sales data to measure success. With this alliance in place, operators can now receive a more complete picture – when is a place busiest and what’s selling at that time? Which products are most successful with men and women across different age ranges? How are unique specials impacting the bottom line, and what kind of crowd is taking advantage of them?
“This is a situation where the whole is greater than the sum of its parts,” said Robert Birks, CEO of BarVision. “Both systems not only save businesses money, but also highlight opportunities to generate more revenue, maximize product use and optimize staffing.”
The automation and simplicity of SceneTap and BarVision help operators manage their business without interrupting day-to-day operations. The technology requires no involvement from staff or customers to work properly. Data may be collected immediately after the proprietary technologies are set up, a process that has been refined to take under three hours to complete.