The third Thursday every November marks The Great American Smokeout. On this day every year, the American Cancer Society encourages all smokers to be active and pull together a plan to quit. There is no question that if a person stops smoking cigarettes that they will live a healthier lifestyle. However, many people attempt to avoid the harsh realities of smoking cigarettes such as the ones below compiled from The American Lung Association:
- Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer.
- Smoking is directly responsible for approximately 90 percent of lung cancer deaths and approximately 80-90 percent of COPD (emphysema and chronic bronchitis) deaths.
- Smoking harms nearly every organ in the body, and is a main cause of lung cancer and chronic obstructive pulmonary disease (COPD, including chronic bronchitis and emphysema). It is also a cause of coronary heart disease, stroke and a host of other cancers and diseases.
- Among adults who have ever smoked, 70% started smoking regularly at age 18 or younger, and 86% at age 21 or younger.
As a bar owner, smoking is essentially part of your industry. While you should not openly press your opinions on your customers, there is nothing wrong with making them aware that today is The Great American Smokeout. You might even consider a fun promotion where every customer that pledges to quit smoking and snaps their cigarettes in half and throws them away, gets something in return; a discounted drink, free game of pool, a sticker...anything!
Now, we all know it is difficult for smokers to quit cold turkey; suggesting an alternative to cigarettes would be a practical first step for your patrons. Electronic cigarettes, cigars and hookahs have been growing in popularity since 2007 and smokers who have switched to the E-cig can attest to the success they have experience with this product.
The E-cig is odorless, much cheaper than cigarettes, healthier and you do not have to stand out in the cold every 30 minutes to get your nicotine fix because the smoke is vapor which you can exhale indoors! This is great for bar and nightclub owners since smoking bans have been set in place across most states.
Don’t forget to check out some of the electronic cigarette, cigar and hookah companies that will be at the 2014 Nightclub & Bar Convention and Trade Show on March 24-26: E-Cig Company, Hydro Herbal, Revolver E-Cig, GreenSmart E-Cigs, Fantasia E-Hookah, Puff E-cig, Blow LLC, Got Vape and Antonio Villard.