Purity Vodka has appointed Andres Zuniga to the role of Vice President, Creative and Branding, where he will be responsible for leading the creative direction of the brand and its marketing communication.
In this new role, Zuniga will lead the US marketing team and report directly to Purity Vodka AB CEO Andy Glaser. Zuniga joins Purity Vodka after a longtime leadership term at Colangelo Synergy Marketing, where he was a Group Creative Director.
“Andres has an award-winning track record of brand strategy and creative direction for world-class spirits brands, and now he’s poised to help elevate the creativity and impact of our own award-winning vodka brand,” said Andy Glaser, President and CEO, Purity Vodka. “Our ongoing and tireless commitment to be able to hire the industry’s top talent is a reflection of our brand’s exciting potential and rapid growth in the ultra-premium vodka category. We believe Andres’ creative talent can lead our marketing efforts to inspire new heights.”
Zuniga joins the US team at a time when market expansion has taken the brand to 16 states with strong depletion growth of over 100% in 2013.
“I have worked on some of the world's top spirit brands and I know that marketing does not matter much without a great product. Purity Vodka is crafted to beat the world's best vodkas on taste," said Zuniga. "Purity Vodka has a unique story to tell and I am thrilled to join the company during this exciting time for the brand and its promising future."