Could Purity Vodka be the most awarded ultra-premium vodka you've never heard of? Building on its significant win in multiple categories during this Fall's Vodka Masters Awards, Purity Vodka swept the overall vodka category, taking the top title of Grand Vodka Master. Presented on November 20(th) in the U.K., the Spirits Business' annual Vodka Masters are awarded based on blind tastings by a panel of leading spirits and on-trade. The best brands are recognized for excellence in category, flavor, packaging design, and other categories.
Purity Vodka won Masters medals in Scandinavia and Super Premium, and Gold medals in Design & Packaging, Europe and Organic categories. The brand also received top accolades at the Travel Retail Masters, held at the same time, bringing home Masters medals for Travel Retail Exclusive and Design & Packaging. Following on success earlier this year at the Asian Spirits Masters, the brand was recognized as the Grand Asian Spirits Master.
According to The Spirits Business Associate Publisher Daisy Jones, "We congratulate Purity Vodka for winning The Vodka Grand Master 2012. To become 'Vodka Of The Year' two years in a row is an outstanding achievement, especially for an independent micro-distillery." She added, "It is a great pleasure to see the passion of Thomas Kuuttanen and his devoted team paying off-- and once again reinforcing Purity Vodka's place as the world's most awarded ultra-premium vodka."
"We are honored to be acknowledged for a second year in a row at The Spirits Masters," says Thomas Kuuttanen, master blender at Purity Vodka. "I am pleased that the decade spent developing what we believe to be the smoothest, highest quality ultra-premium vodka on the market has yielded significant results. It's wonderful that both industry people and in-the-know consumers are beginning to catch on regarding the elegant, full-bodied taste and complexity of Purity Vodka."
The Vodka Masters 2012 nods further extend Purity Vodka's impressive run as the most awarded ultra-premium vodka in the world. The high quality craft spirit continues to collect accolades, including an impressive seven gold and Master Awards at the Asian Spirits Masters 2012 (Grand Asian Spirits Master, Master: Smooth, Gold: Organic, Gold, Super Premium, Gold: Scandinavia, Gold: Europe, Gold: Micro Distillery) . The brand also won Triple Gold at the 2012 Micro Distillery Awards, one of a handful of brands honored with this distinction having won both a Gold Medal for Taste and a Gold Medal for Design. The spirit also garnered Gold and Master awards in seven out of seven categories entered at the Vodka Masters and Travel Retail Masters 2011 competition in Cannes and took home Vodka of the Year honors as the Grand Vodka Master. For the latter, Purity Vodka scored the maximum number of points in the competition's organic category --100 out of 100-- an unprecedented achievement in competition history.