New York, NY -- Once again, Pernod Ricard USA held a dominant presence at the annual Tales of the Cocktail event in New Orleans. Tales of the Cocktail is a "must-attend" for anyone in the spirits business, and the true target is the bartender.
Starting on July 20, PRUSA and Beefeater Gin held the official kick-off event for Tales of the Cocktail in New Orleans, welcoming more than 500 VIP guests to a regal Black & White Masquerade Ball.
Beefeater Gin Master Distiller Desmond Payne hosted guests at a beautiful historic building that once served as New Orleans' city hall. During the event, internationally renowned bartenders Dan Warner, Audrey Saunders, Nick Van Tiel, Dre Masso and Erick Castro, as well as Pernod Ricard’s bartending stars Chris Patino, Lauren Klauer and Sarah Sercia served beautiful cocktails. Guests imbibed as they listened to a modern string quartet and watched a unique Bubble Ballerina grace the halls.
On July 23, PRUSA hosted an unprecedented number of guests at the 5th Annual Tales of the Cocktail Spirited Awards as more than 900 guests graced the seats of the theater. Through its annual Spirited Awards, Tales of the Cocktail provides recognition to those individuals and establishments that have shown an outstanding talent for advancing the craft of the cocktail.
A 1920s themed selection of Pernod Ricard portfolio cocktails were crafted by expert bartenders as nominees waited to hear if their name was called. Beefeater’s own Dan Warner took home the honors for Best International Brand Ambassador.
Tales of the Cocktail concluded with the traditional Plymouth Bartenders’ Breakfast and featured a "royal" wedding. Audrey Saunders (owner of a famous NYC bar) and Robert Hess (cocktail expert) tied the knot in a ceremony officiated by Desmond Payne of Beefeater and Sean Harrison of Plymouth. The ceremony took place at the New Orleans Board of Trade in the midst our own Simon Ford’s signature 1,000 person cocktail bash – which this year featured a 1970’s theme. Guests chose from more than 30 signature Plymouth cocktails crafted by the top of the crop in bartending while listening to funk tunes of Space Capone and DJ Gunars.
Including a range of sponsored seminars, other Pernod Ricard USA events included:
· Ricard Petanque Bartender Tournament
· ABSOLUT Bloody Mary Bar
· Kahlua Coffee Bar
· Pernod Absinthe Green Hour
· ABSOLUT SF Tasting Room
· Distiller-led Irish whiskey tasting
· Sandeman Port Cocktail Competition