Pernod Ricard USA And Bar, LLC, Expand Outreach With BarSmarts WIRED 2011 Series

New York, N.Y., (December 9, 2010) – Pernod Ricard USA, the premium spirits and wine supplier in the U.S., and Beverage Alcohol Resource, LLC, are announcing the next wave of their comprehensive online bartender training, education and certification program – BarSmarts WIRED. This more broadly reaching format of the partnership’s renowned and highly successful BarSmarts ADVANCED Program is offered 100% online. BarSmarts WIRED “Waves 1, 2 & 3” drew online participation from hundreds of bartending enthusiasts nationally. The new BarSmarts WIRED 2011 goes live on February 1, 2011. In addition to targeting bartending enthusiasts in the U.S., BarSmarts WIRED 2011 has been upgraded to reach a global audience and now proactively targets bartenders and enthusiasts who want to better understand staff development and training in this exciting industry.

Unlike “invitation only” BarSmarts ADVANCED, BarSmarts WIRED offers bartenders and enthusiasts interested in the craft, the opportunity to participate and achieve certification through a password-protected web-based platform. Interested candidates or on-premise operators are directed to register at where, once registered, they can download content, complete assignments, take exams and gain certification within the time frame specified.

The online program covers a wide range of topics including Spirits Knowledge & Tasting, Industry History, Cocktail Knowledge & Technique, Bartending for Career Advancement, and Service & Profit. The cost to participants is $65 and includes a BarSmarts messenger bag and complete set of professional bar tools, which are mailed upon registration. Individuals 21 and older interested in taking the online course can learn more by visiting the BarSmarts website.

“The response to the first three waves of BarSmarts WIRED was tremendous,” said Suzanne Freedman, Director, On-Premise & BarSmarts, Pernod Ricard USA. “Hundreds of interested bartenders participated online, from new bar enthusiasts to mixology professionals looking to stay on top of their field. With BarSmarts WIRED 2011 we are proactively reaching out to a global audience and enthusiasts with this proven program as a comprehensive training tool that can help them educate their staff and improve their account reputation, traffic and bottom line. We are excited to expand our reach beyond individuals and work with on-premise accounts to grow their businesses.”

BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR 5-day Certification Program. BAR, LLC is a partnership of six of the most highly respected spirits authorities/educators in the U.S. including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.


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