American consumers have grown more interested in eating ethnic food away from home, but many find their options at restaurants lacking.
That means the foodservice industry has an opportunity to drive traffic and sales with globally inspired flavors, new research from Technomic Inc. finds.
The Chicago-based market research firm found in its new Ethnic Food & Beverage Consumer Trends Report that only about a quarter of consumers polled said they were satisfied with restaurants’ selection of ethnic foods — including just 23 percent of consumers speaking for limited-service chains and 28 percent of those for full-service brands.
“Authenticity is crucial to the ethnic food and beverage purchasing decision,” Darren Tristano, the firm’s executive vice president, said in a statement. “Sixty-five percent of consumers say food that tastes authentic is one of the most important factors in deciding which establishment to visit for ethnic food and beverages.”
Restaurants could meet that demand with menu items that incorporate different flavors, taste profiles and preparation methods from around the world, he added.
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