Seeking to help bars, restaurants, hotels and others attract patrons through the excitement of live and televised sports, the producers of the Nightclub & Bar Convention and Trade Show, America’s largest on-premise beverage show, announce the launch of The Hospitality Sports Marketing Conference, the “first and finest” educational and social event of its kind in North America. To be held in conjunction with the Nightclub & Bar Convention and Trade Show, the new conference will debut in Las Vegas from March 7-8, 2011.
“The promotion of live sporting events is a key sales opportunity for the bar and hospitality industry,” said Jon Taffer, President Nightclub & Bar Media Group. “With this conference we will provide the “tried and true” methods as well as introduce innovative new tools for operators to grow profits from sports league programming subscriptions such as the NFL’s “Sunday Ticket”, baseball’s “Extra Innings”, pay-per-view and other sports events."
Plans for the new conference include developing programs in conjunction with the major sports leagues and athletic organizations, programming distributors, industry suppliers, pay-per-view promoters, celebrities and leaders in the hospitality sports marketing universe. Throughout the conference an emphasis will be placed on the importance of on-premise sports promotion and how to improve the bar industry’s revenue from sports-based activities for operators, beverage suppliers, sports leagues, and associations and key industry partners.
Potential activities planned for the inaugural Hospitality Sports Marketing Conference include powerful educational programs with promotional tactical advice, such as:
-60-75 minute on-premise marketing seminars developed around the big four sports leagues and other major sports organizations.
-Neighborhood Sports Marketing Programs: “How to Capitalize on Local League Teams,” presented by a panel of operators (Session examples: “How to Develop a Powerful Pool League” and “Hitting a Bulls Eye with Sharp Dart Promotion”).
-Industry “Power Marketing Panels” and the Nightclub & Bar Convention and Trade Show’s marketing and promotions program track offers additional educational opportunities.
In addition to a top-notch educational program, a high-profile sports celebrity will give a keynote address. The keynote will be provided in conjunction with a special celebrity-filled memorabilia charity auction with proceeds benefiting Athletes for Life (www.athletesforlife.com), a national charity with over 300 professional member athletes.
Conference attendees will also be invited to a cocktail party providing an excellent networking opportunity to connect with their peers and the event sponsors.
In addition to the Vegas event, a second Sports Marketing Conference is planned for Florida in the fall of 2011, with two regional events in the Northeast and Chicago scheduled for 2012.
Each year The Nightclub & Bar Convention and Trade Show brings nearly 30,000 industry professionals together to meet with suppliers, network, learn and have fun. Vibrant nightlife events, a rocking exhibit hall, and interactive education both in the classroom and on the show floor are all part of what keeps hospitality industry professionals coming back year after year.