Beam Inc. is pleased to announce that the Laphroaig Distillery was awarded the Whisky Visitor Attraction of the Year in Whisky Magazine’s global Icons of Whisky 2014 competition. This esteemed honor follows the Laphroaig Distillery’s win in the Icons of Whisky Scotland, where the brand took home the Whisky Visitor Attraction of the Year award for that region.
"We are thrilled to be recognized as one of Whisky Magazine’s prestigious global Icons of Whisky," said John Campbell, Laphroaig® Master Distiller. “For nearly 200 years, we’ve worked hard to ensure that the distillery reflects the same distinctiveness one would find in a bottle of Laphroaig. From guided tours to our Friends of Laphroaig® loyalty program, we welcome visitors into the family by gifting a plot of Islay land they can call their own while offering a truly memorable experience.”
The Whisky Magazine editorial panel noted that the Laphroaig Distillery “offers a warm welcome to visitors from across the world. From a walk through tour to owning your piece of Islay, Laphroaig has stamped its mark on the visitor [center] experience.” This is the first win for Laphroaig in the Icons of Whisky.
The Icons of Whisky are held to commend the people and places behind the world’s greatest whiskies. The Whisky Magazine editorial panel votes in two stages, the first being a regional voting round conducted for companies based in the U.S., Scotland and the “Rest of the World,” then the panel votes on the regional winners to select the global Icons of Whisky.