Amazon.com does it with books. Netflix does it with movies. Pandora does it with music.
Beer Prophet does it with beer.
Beer Prophet, an application for the iPhone and iPad, recommends beers you're likely to enjoy based on your past preferences. And you can continuously update your taste profile by making entries about your likes and dislikes in a personal beer journal as you give new brews a try.
"The more you use it, the better it becomes for you," said John Federal, who has worked on Beer Prophet. Federal's day job is manager of American Brewmaster, a Raleigh, N.C., store that caters to people who make beer and wine at home.
Beer Prophet, which sells for 99 cents, grew out of a conversation that Pete Pagano, owner of Tir Na Nog Irish pub in downtown Raleigh, had with a friend. They were discussing how to best serve customers seeking suggestions of what beers they would like.
Pagano and his buddy recruited two tech-savvy friends and formed Zooqini, the company behind Beer Prophet.
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