Jon Tafferas Book aRaise The Bara Hits Shelves October 8th

Pre-order Jon Taffer's Raise The Bar Before it Hits Shelves and Save 20%

If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, Jon Taffer runs the biggest trade show in the business, the Nightclub & Bar Convention and Trade Show and is now the author of Raise The Bar - An Action-Based Method for Maximum Customer Reactions.

Jon Taffer's Book Raise The Bar

As an avid reader of Nightclub & Bar’s Bar IQ we want you to be the first to get your copy of Jon Taffer's debut novel. October 8 it the official release date but pre-order your copy now and take advantage of this great offer!

Pre-Order Now Jon Taffer's Book Raise The Bar Limited availability! Pre-order Raise the Bar and save 20% off the hardcover edition using promo code: RAISEBAR.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. He has turned around nearly 1,000 bars and at least that many restaurants.

Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.


Offer good for U.S. residents only. Offer is not valid for purchases made before 12.01 a.m. Pacific Time on September 3, 2013. Promotional code expires at 11:59 p.m. Pacific Time on October 7, 2013. Promotion applies only to the qualifying hardcover editions of Raise the Bar sold by Any other use constitutes fraud. This offer is not for resale and is not redeemable for cash. Void where prohibited by law. In the event of a return, coupon/promotional savings may be deducted from your refund. We reserve the right to terminate or modify this promotion at our sole discretion.


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