You’re holding in your hands the final print issue of Nightclub & Bar. After 26 years, the decision has been made to transition Nightclub & Bar articles, columns and information you’ve come to rely upon into the digital space.
Why this move and why now? Well, your interactions with the five NCB e-newsletters and the renovated Nightclub.com website convey that you do indeed want this invaluable content delivered in faster, more targeted formats. In the past two years, we’ve invested talent, resources and time into building out our digital offerings, and you’ve responded by embracing them on all fronts. In fact, the number of e-newsletter subscribers has exceeded expectations, and the immediate feedback is astounding: Reader comments come in via email within a few minutes of the e-newsletters going out. Additionally, your visits to Nightclub.com have more than doubled, and the time you spend on the site is greatly increased, which shows you are finding what you need and then some! The Nightclub & Bar Awards and Top 100 programs both are conducted online now with great response and unprecedented participation.
In this issue, you’ll read about the trends set to impact the bar and club business in 2012. The trends impacting media are grounded in digital, interactive and rich content. Based on your quickly growing interest in our digital offerings and Nightclub & Bar’s desire to always be one step ahead of the trends, now is the time to make this move to digital.
So join Nightclub & Bar online to ensure you continue receiving the news, ideas and insights so important to growing your business. If you haven’t done so already, subscribe to the free digital newsletters, visit Nightclub.com and engage with the NCB Forum members for real-time exchange of real-world experiences. And raise a glass in toast as Nightclub & Bar enters the next exciting phase in its storied history!
See you on the Web!