INDUSTRY NEWS | Now Available: A New Guide to Green

“Green” is the buzzword of practically every industry, and the beverage alcohol business is no exception. From sustainable wine growing practices and bottle packaging programs to certified green bars like San Francisco’s Elixir and Manhattan’s Greenhouse, eco-friendly initiatives have infiltrated the beverage industry. And for those who haven’t joined the movement yet or simply are looking for new ways to lessen their environmental impact, a new resource is available: Going Green: Case Studies in Outstanding Green Business Practices.

The guidebook, available online at, features case studies, viewpoints and communication tactics for implementing environmentally friendly practices.

The 200-plus page book includes profiles of blue chip companies, small organizations and start-ups that have reinvented their businesses to be more environmentally responsible. Some companies profiled include Harrah’s, GE, Nickelodeon, Hewlett-Packard, Walgreen’s, Wal-Mart, Travelocity, Dow Chemical, National Geographic, Chiquita and about 100 others.

To learn about the spirits industry’s move toward eco-conscious spirits, keep an eye out for the July issue of Nightclub & Bar.

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