How to Increase Profits with Pizza

PizzaWorld Pizza Cup Champion Tony Gemignani of Tony’s Pizza Napoletana, Tony’s Coal Fired Pizza, Capo’s (and a few other restaurants!) and Bar Rescue took time out his crazy schedule to help bar, club and restaurant owners gain more profit from pizza. 

“Pizza is one of the most profitable foods in the industry,” Tony stated confidently, “It’s controllable; the food cost is great.”  Therefore, it’s wise for every bar owner to incorporate fresh, house made pizza into their venue.

In what seems like a no-brainer, the tangy, spicy and salty seasonings used in pizzas activate thirst in customers, helping to increase revenue by increasing sales of spirits and beer. 

The pizza champion suggested having beer or liquor companies pay for the printing of menus and table tents as well as scoring marketing dollars by incorporating those spirits or beers into pizza recipes. Recipes such as dough made with micro beer and vodka sauces.  Artisan pizzas and specialty pizzas can also incorporate alcohol based ingredients.

Additionally, pizza is the perfect addition to event packages and table service.  Creating a pairing menu is another way to increase profits and Tony offered up his top 5 suggestions:

-          Margherita with pale lager

-          Pepperoni with pale ale

-          BBQ with dark stout

-          Pest veggie with a tart, acidic sour ale

-          Meat lover with a full-bodied, hoppy IPA

Another fantastic benefit to serving pizza in your bar?  The investment is minimal making profits even more tremendous when done right.

Want more expert information on how to properly run your bar, restaurant or nightclub? Stay on top of industry trends and new product releases at the biggest on-premise operator event of the year, the Nightclub & Bar Show, celebrating 30th years March 30-April 1, 2015 at the Las Vegas Convention Center.  Visit today!


Suggested Articles

Break and enters are unavoidable and costly, so it only makes sense that you prepare for this inevitable scenario.

When cocktails are an integral part of a brand and the guest experience, how an operator approaches menu changes is of the utmost importance.

Fat Tuesday is a bar concept made famous by its frozen drinks. Now, the brand is offering franchising as a way to expand their brand.