White Plains, NY – March 21, 2011 – Heineken USA awarded Los Angeles-based distributors Mission Beverage Company and Harbor Distributing, LLC the company’s annual 1864 Award for Responsibility. The awards were presented at its annual national sales and marketing meeting in Las Vegas, during which Heineken USA celebrated its wholesaler and distributor partners’ efforts to join its commitment to encourage the responsible consumption of alcohol.
Moderation and responsibility have been cornerstones of the Heineken Company since Gerard Adriaan Heineken founded the organization on these values in 1864, giving the award its namesake. Heineken honored two partners with this award, based on distribution size of Heineken’s Dutch portfolio.
“Since the beginning, Heineken has been committed to encouraging responsible consumption of our products and being an active member of the communities where our employees and consumers live and work,” said Dan Tearno, SVP and Chief Corporate Relations Officer, Heineken USA. “This commitment goes beyond just what we do internally, and we are proud to work with partners that embrace these values and put responsibility into action. We have a number of distributor partners that make responsibility a priority, but Mission Beverage and Harbor Distributing have gone above and beyond.”