Famed Nightlife Club aProject Londona Opening Their Doors in LA with aProject Los Angelesa

Project Los AngelesOne of London’s most exclusive nightlife venues, Project London, in conjunction with LA based Boulevard Nightlife Group, is proud to announce its next venture, Project Los Angeles. The highly anticipated concept promises an interactive social experience with an emphasis on friendly all-inclusive fun, wild, outlandish, yet mesmerizing plethora of avant garde performances.

Award winning global design powerhouse, Gensler, has been commissioned to bring to life the space formerly inhabited by Roxbury, the 80’s nightclub immortalized by the cult classic movie, ‘A night at the Roxbury’. Joining Gensler in this exciting project is experiential visual arts studio V squared labs, headed by creative mastermind and industry guru Vello Virkhaus. Project Club Los Angeles will be the first permanent Nightlife venture for both companies.

‘We want to immerse our guests in that kind of fun you have when you have no cares in the world, We want our guests to completely forget all their cares and worries, their past and future, and for the time they are with us, just exist in the NOW, in the present ’ says Freddy Braidi, Managing Partner for Boulevard Nightlife Group. Luca Maggiora & Jordan Rocca, Founders and Managing partners for Project London chime in, ‘We believe in providing prompt and exceptional service for our guests, we want to fully anticipate their needs and wants before they do, and welcome them with open arms so they feel like they are at their best friend’s home.’

It’s not going to be all fun and games at Project. In an industry first, Project Los Angeles will donate 2% of each bill to a charity. Project LA plans on donating to 12 pre selected charities or charitable organizations each year. (On per month)

Project Los Angeles is slated to open early summer 2014.


Suggested Articles

When cocktails are an integral part of a brand and the guest experience, how an operator approaches menu changes is of the utmost importance.

Fat Tuesday is a bar concept made famous by its frozen drinks. Now, the brand is offering franchising as a way to expand their brand.

As minimum wages and healthcare costs rise across the country, owners and operators are seeking new, creative ways to cut costs and stay profitable.