The deadline to enter the second Spirits International Prestige (SIP) Awards is approaching. Although all materials must be in by April 30, those who enter by March 12 get a reduced entry fee ($275 rather than $325).
This spirits competition differs from others, as it allows a panel of 100 educated consumers rather than experienced judges to rid the competition of brand bias or marketing pressure, says Ali Samsami, event coordinator.
Platinum, gold, silver and bronze awards are given. Platinum winners from last year’s inaugural competition included Sauza Tres Generaciones Anejo Tequila, Muchote Reposado, 901 Silver Tequila, Finlanda Grapefruit Vodka, IS Vodka, Horne Spiced Rum, TY KU Soju, Lillet Blanc, Woodford Reserve Bourbon and (ri)1 Whiskey, among others.
For more information, visit www.sipawards.com.