Laphroaig will broadcast its 7th annual Laphroaig Live on Thursday, September 26, 2013 at 8:00PM Eastern Time from Brooklyn, New York. Whisky fans everywhere can visit www.laphroaig.com/live to see the most talked about live online whisky tasting of the year.
The 45-minute live stream, which reached nearly 2.5 million people across the globe last year, will feature a panel of four experts who will sample four whisky expressions and highlight the spirits’ strong ties with America. The experts will be stepping back in time to the Prohibition era and tracing its heritage to the booming whisky cocktail scene it helped create. This year, the panel will consist of Laphroaig® Master Distiller John Campbell, Bourbon Ambassador Adam Harris, renowned Mixologist and Founder of Ward III Michael J. Neff, and spirit enthusiast and GQ Web Editor Kevin Sintumuang. Also in attendance will be Simon Brooking, Master Ambassador for Laphroaig®, to celebrate this one- of-a-kind tasting experience.
Viewers worldwide will have front row seats as the panel tastes and discusses the complex flavor profiles of Laphroaig Quarter Cask, Laphroaig QA, Maker’s 46 and Laphroaig Cairdeas 2013
The show will be broadcast from an original Hudson River Barge, which at over 99 years old has seen cargo come and go into New York for almost a century. While the Hudson River Barge was taking its cargo into port, Ian Hunter, the last family owner of Laphroaig®, was introducing the world to his whisky. Legend has it he even introduced it to the USA during Prohibition by convincing authorities of its “medicinal” purposes. Following in his footsteps, Laphroaig® will bring a fantastic selection of its expressions direct from Islay to New York and explore how the North-Atlantic ties are still thriving today.
Here's how to join the most talked about live online whisky tasting of the year:
-LOG ON to www.Laphroaig.com/Live.com to watch the show on 9/26
-TWEET at @LaphroaigUSA #LaphroaigLive #Laphroaig #Whisky on Twitter
-LIKE and share your thoughts at www.Facebook.com/LaphroaigUSA on Facebook