DOING GOOD | Creating Cocktails for a Cure

Whether at-home drink makers or professional mixologists, everyone can enjoy making a cocktail creation for a good cause at the upcoming 2009 Ultimate Cocktail for a Cure Competition.

The competition, benefiting the breast cancer foundation Susan G. Komen for the Cure, runs through August 31, with the finals being held in Las Vegas in late September. Three divisions will encompass the competition: amateur, professional and Ultimate Bar Chef, which features a mystery ingredient and time limit for contenders.

Sponsors for the event are SENCE Rose Nectar, Hendrick's Gin, Absolut 100 Vodka, Grand Marnier, Milagro Tequila, Sagatiba Cachaca and Sonoma Syrups. All recipes must include SENCE Rose Nectar and at least one of the other sponsoring products.

“During this time of global economic challenge that we all face, we are proud to be part of an industry that holds constant to its sense of community and is willing, even during the most difficult of times, to step forward and make a difference,” says Katherine Tait, CEO of SENCE-Worldwide.

“Absolut is dedicated to supporting the education and growth of the beverage industry worldwide and in turn helping worthy causes such as Susan G. Komen for the Cure,” states Simon Ford, brand ambassador for Pernod-Ricard USA.

Entries for drinks will be accepted from competitors worldwide. Judges for the first two rounds are spirits and mixology experts Tony Abou-Ganim, Tobin Ellis and Steven Olson.
For entry forms, rules, donations and more information about The Ultimate Cocktail for a Cure Competition, visit


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