Given its broad spectrum of flavor and styles, craft beer presents unique ways to attract traditional beer drinkers, as well as, emerging groups. The unique and robust flavor profiles of craft continue to grow the category, quickly and continuously. With the thousands of craft beers exploding onto the market the opportunities to engage customers in interesting ways that add to the experience are endless.
Beer pairing dinners and tasting flights are exciting ways to encourage customer engagement. But have you ever thought about incorporating craft beer into your cooking? Craft beer is a versatile and dynamic ingredient that can be added to any food recipe. Liven up your beer battered fish and chips with an IPA to add dimension and character or add a chocolate stout to a pork tenderloin glaze as a special.
Now, I know what you’re thinking…I don’t have a professionally trained executive chef on staff to create these difficult dishes. Well, think again. Adding craft beer to food items can be quite simple.
Enter: Craft Beer Bread
Beer bread has been around almost as long as beer itself; but since craft beer flavors have gained momentum, the classic recipe of beer bread has been reinvigorated.
The beauty of craft beer bread is that it is extreme versatility. Baked in a loaf, muffins, pizza or flatbread, the list of ways to use beer bread is limitless. Mix it into your menu in a steak sandwich or pulled pork roll and you’ll have a real sales driver. It’s also great for football games as an appetizer or dipping into a big bowl of chili.
Craft beer bread has been wafting through kitchens across the US and each bite of this dense, flavorful bread that your customers will love is dollars added to your bottom line.
Here’s a simple recipe to try:
Shock-Top Beer Bread
3 cups self-rising flour (or 3 cups plain flour with 3 teaspoons baking powder)
Big pinch salt
Rind of ½ an orange & ½ lemon
2 tablespoons sugar
1 x 330ml bottle of Alpine Beer Company Mandarin Nectar craft beer
50g butter, melted