Consumer Insights: Patrons Seek Selection

How many beers should you list on your menu? What about spirits brands? Wine offerings? How many are too many, and what’s too few?

A recent online survey developed and executed exclusively for Nightclub & Bar by Next-Level Marketing/Nova Marketing yielded some insights on those very questions. The survey of 1,000 adults ages 21 to 60 who had ordered a beer, wine or spirit drink at an on-premise establishment in the past 30 days was fielded in April and May.

The ideal number of beers appears to be between 10 and 15 brands, with consumers seeking the same breadth of wine selection, according to the survey. When it comes to spirits, the bigger the list the better: consumers responded that between 15 and 20 brands is the ideal number.

So if your beer list is scant, your spirits selection could be counted on one hand or your wine list reads like an epic, you may want to re-think your approach. Patrons want choices.

Look for more consumer insights from the Nightclub & Bar consumer study in future editions of NCB First Round.

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