An impressive line-up of speakers will take the stage and tackle a range of topics — from timely to motivational — during the VIBE Conference, March 13-14 in Las Vegas. Based on input from VIBE attendees and the highly engaged VIBE Advisory Council, the Keynote and General Session presenters were selected for their considerable expertise and experience, and rank among the most sought-after speakers on the market today. While some hail from the on-premise industry and bring a wealth of insights, others join us from different disciplines and businesses, thus providing a unique opportunity to inspire and inform attendees. Here is a look at what you can expect on the center stage at VIBE 2012:
“Moving the Market: Accelerate your impact by influencing how and why buyers make decisions”
Presented by Peter Sheahan, Founder and CEO of ChangeLabs, this session will reveal how the world’s most profitable companies avoid competing on price, and how you can, too, by activating the most powerful buying triggers consistently ignored by current sales and marketing techniques. Sheahan will instruct on how to leverage the power of social identity theory to differentiate you and your offer, and market your value in all three currencies in which exchanges are made.
VIBE VISTA Operator Awards and VIBE Visionary Award
Our Master of Ceremonies Stephen Barth, Esq., will present these prestigious awards and honor those operators and individuals whose programs and concepts have earned the respect and admiration of the industry for their innovation and results.
“The Do's and Don'ts of Social Media and Web 2.0”
Known as a “real web guru”, author, strategist and TV host, Amber MacArthur will share the world of social media and Web 2.0 with VIBE attendees. She'll examine how they have reframed the relationship and expectations between companies and their customers, how companies have used social networking sites, such as Facebook and user-generated content sites, including YouTube. What can you learn from their successes and failures? How can you incorporate blogs, videos and other Web content into your marketing? How much control do you give the customer? With a reporter's knowledge of up-to-the-second trends and a consultant's understanding of what really works, MacArthur will empower you to use these technologies and more to strengthen customer loyalty and market more effectively.
Niki Leondakis, President & CEO, Kimpton Hotels & Restaurants
Kimpton is a leader in unique, chef-driven destination restaurants, where beverages play a key role in defining the dining experience. Niki Leondakis joined Kimpton as director of restaurant operations in 1993, progressed through the ranks of the organization to become CEO in 2003 and was named President in 2010. Over the years, she has lead Kimpton through growth and expansion in various economic climates, always seeking to bring guests an eclectic, yet comfortable and accessible experience. Click here to learn more about this dynamic leader.
VIBE Supplier Excellence Awards
Stephen Barth will present these awards to the supplier partners whose outstanding levels of service and product innovation have earned recognition from the operator community.
“Get Switched On!... The Magic of Mission and Momentum”
This fun, engaging and interactive experience is designed to help VIBE attendees achieve a better attitude and take high-quality action. In difficult economic times, people tend to make excuses, focus on what’s not working and become disillusioned. Chip Eichelberger, CSP, Peak Performance, Motivation and Sales Strategist, knows attitudes can sour and the quality of their efforts can decline. He will guide attendees through a turnaround that starts with acknowledging the gap between where you are and where you can be. What is possible for you? What have you been neglecting? What are the brutal facts you need to confront and take action on now? Eichelberger will help you clarify your compelling vision and a get a clear game plan for the future. What’s working? What’s exciting? Painting a picture in which you can see yourself making the vision a reality goes a long way to getting plugged back in and switched on!