Capture More Wine Consumers

Wine Consumer Data from TechnomicWine is not the top adult beverage choice for most diners in casual-dining restaurants, but the opportunity exists for casual concepts to capture more wine occasions.  Techmonic, Inc.  recently released their WineTAB Report which reveals:

·         The food being ordered, the cost of the drink and drink menu descriptions are the most influential factors when consumers are ordering wine in restaurants and bars.

·         On-premise wine marketing such as menus, promotions, samples and bartender/server suggestions are more influential for women, who are also the most frequent consumers of wine in restaurants.

·         No single varietal or style stands out as the overwhelming favorite for restaurant patrons, but a larger portion of consumers will drink more than two servings of the trending wine types: Moscato, Champagne/sparkling wine and red blend.

·         Variety in wine offerings is important to today’s consumers (41%), especially Millennials (44%) and Gen Xers (46%).

Many casual-dining operators are trimming wine lists in the interest of efficient inventory management, but the promotional effort should not be trimmed as well. Highlighting variety and showcasing wine via in-store promotion, server suggestion and menus that present food-and-wine pairings can prompt more purchases, driving up check averages and profits for casual concepts. 

Read more on

Suggested Articles

What are adults in the United States drinking? It depends. This podcast provides valuable information on guest drink choice.

Families that can operate successfully in this industry are the exception, not the norm. Most of the time, it goes bad.

Four culinary students and the director of alumni relations for Johnson & Wales share expectations for their first hospitality jobs.