Brotherhood Winery, America’s Oldest Winery, located in Washingtonville, New York, has appointed marketing and consulting agency Brand Action Team as its Agency of Record to conduct all communications programs for the historic winery. Brand Action Team will be responsible for public relations outreach to trade and consumer outlets, event assistance and support, as well as managing participation in industry competitions.
“As our winery approaches a monumental time, we recognize the importance of sharing our history within the wine community,” said Hernan Donoso of Brotherhood Winery. “We are proud to partner with Brand Action Team to raise awareness of Brotherhood’s long-standing traditions and innovative techniques that transcend both new and old schools of enology,” he concluded.
Brand Action Team is a marketing consulting company for wine, spirits and beer brands, specializing in communications, trade marketing and introducing brands to the U.S. market.
“It is an honor to work with such a prestigious winery in the Hudson Valley,” said Steve Raye, Managing Partner at Brand Action Team. “As residents of the Northeast, we have long been fans of our region’s wines and look forward to sharing Brotherhood’s story with wine lovers across the U.S.”