With technology evolving every day, bar and nightclub operators need to constantly experiment and embrace what’s new, and ever more important on the menu is mobile marketing. Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, and with emerging options like QR codes, mobile marketing is evolving. And yet, not every mobile marketing strategy is right for every establishment; some aren’t cost-effective while others might be too complicated right now. But when the right technology strategies are used, the result benefits your business exponentially: You’re building loyal customers who follow you wherever they go, who are up-to-date on what’s happening at your place and who come through your door because of your mobile marketing effort.
Back to the Basics
Though mobile marketing is still in its infancy, it just might be the beacon of hope for businesses looking to grow a loyal fan base and deliver it to their barstools.
Before you delve into the wide world of mobile opportunities, the first thing every establishment must do is spend plenty of time —a