Bourbon Street in New Orleans is known as the “bar hop” capital of the world. It’s made up of over 50 bars and nightclubs in a single mile long stretch. With 10 million people that visit Bourbon Street each year, having a successful bar located in the heart of the action is an owners dream.
Unfortunately, that is not the case for Turtle Bay. Currently losing $15k a month, owners Brad Bohannan and Steve Smith haven’t turned a profit since the bar opened. And with no eye catching street appeal it’s no wonder why. I almost walked right by the bar when meeting up with the crew on the first day. But, that’s only the first hurdle this bar needs to overcome.
On Bourbon Street it’s all about quick service with a southern hospitality feel - something that you don’t get at Turtle Bay. The drink service was slow and inconsistent, the food literally “bagged” and a seriously disgusting kitchen that would make any patron run for the door if they knew.
With no money left and moral low the owners decided to bust open the books and make the call to renowned bar consultant Jon Taffer and the Bar Rescue Team. That’s all I can give away for now but make sure to watch the season premiere of Bar Rescue this Sunday at 9/10 central on Spike TV to see how Turtle Bay's rescue turned out. You can also check Nightclub.com after each episode for an in-depth look at your favorite rescues.