Bacardi Launches Mix Master Cocktail App

MIAMI (Feb. 11, 2010) – i?1/4BACARDI announces Mix Master, the ultimate digital guide to exploring the world's favorite mixable spirit – BACARDI. Available on both BACARDI.com and as an iPhone App, BACARDI Mix Master presents some of the world’s most legendary cocktails created with BACARDI Rum, as well as an extensive list of other classic and contemporary cocktail recipes.
 
i?1/4Setting Mix Master apart from other digital and mobile cocktail guides is a sophisticated, yet easy to use filtering system.  This feature allows users to search by name and cocktail style, as well as by ingredient so users can find exactly what they’re in the mood for or have on hand. 
 
Specific to the iPhone, the shopping list feature makes life a little easier by calculating quantities and reminding the consumer what ingredients are needed. Taking the App one step further – once the perfect cocktail is found, it can be recommend to friends seamlessly on Twitter, Facebook, or by email. 
 
Many of the classic cocktails feature easy to follow step-by-step videos, as well as applications that showcase the stories behind these cocktails and why they’ve become legendary.  If consumers want to know what cocktails are hot right now, they can find out with the Mix Master iPhone app’s Top 25. 
 
 
“Consumers love personalization to their likes and needs,” said Margaret McDonnell, brand director, BACARDI rums. “The Mix Master App does just this – it allows consumers the ability to easily find cocktails suited just for them in a personal and social way.”
 
With Mix Master, consumers can find the perfect cocktails when planning a soiree or simply entertaining at home.  In a space that has become saturated with many offerings, the Mix Master App brings value to consumers’ everyday life and stands out as fun and easy to use.
 
To find out more information about Mix Master, please visit www.Bacardi.com.

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