What guests are smelling in a nightclub affects how much they like the music and night out, a new study out of the Netherlands claims. Also affected by fragrance are their moods. A recent study from Delft University of Technology indicates that scents and fragrances in clubs affect the patron experience as much as lighting and sound. After introducing a variety of scents to three European clubs, visitors gave each venue a higher rating of enjoyment, noting when they felt more cheerful and were more inclined to dance. The research team also notes fragrancing may have a significant impact on guest return rate and future revenue.
A St. Louis club, Red 7 Nightclub, has been closed by the police and liquor officials for allowing a swingers club to operate a public orgy inside the venue. After being raided by undercover officers last week, cops discovered several women in “cages wearing only unbuttoned shirts with nothing underneath, couples fondling each other and groups having oral sex — some recorded on cell phones,” according to reports. Sex acts in a city liquor-licensed business mean serious problems for management, which now must either relinquish its liquor license or take the matter to a liquor board hearing. If the license is surrendered voluntarily, the owners would be allowed to reapply for a new license for a future new establishment. If they go to a hearing and are ruled against, they could lose the ability to ever apply for future licenses again.
Four bartenders from New York City hot spots Tenjune and Simyone Lounge have filed a sexual harassment lawsuit against Co-owner Mark Birnbaum, accusing him of begging his female employees for sex, molesting them and exposing himself, per the suit filing. The documents allege Birnbaum groped girls in areas of his venues that security cameras weren’t covering and pleasured himself in front of some of the staffers as recently as a month ago. A lawyer for Birnbaum categorically denied all of the allegations and noted that all of the individuals still currently working for the company, according to a statement issued to the New York Daily News.
In Providence, R.I., nightclub operators from three downtown clubs will experiment with staggered closings, in the hopes of eliminating chaos that surrounds the downtown area as patrons exit clubs at the same time. Public Safety Commissioner Steven M. Paré believes that the staggered-closing times will allow participating clubs to be open longer, serving food and alcohol-free beverages until customers are ready to leave. So far, Ultra, Roxy, Colosseum and Mi Sueno have agreed to participate.
Pool season is nearly upon us and dayclubs in Vegas are preparing for the season with some upgrades. Last year, Wet Republic at the MGM Grand Hotel & Casino declared war on nightlife, but this year some new additions will take it from daytime mainstay to all day and night party. Operating on a three or four day-a-week schedule and offering two saltwater pools, six dipping pools, waterfalls and spacious areas for VIPs to lounge, Wet Republic is upping the ante this year by replacing chaise lounges with large banquettes for a nightclub vibe; the remodeled DJ booth and lounge area, which features 60-foot-long marble-topped shaded bar, will create a nightclub atmosphere during the day.
If San Diego was in need of more clubs, the city will just have to wait. Plans to transform the vacant Jack’s La Jolla building into a multimillion dollar entertainment venue named Mike's La Jolla that would feature seven bars, three restaurants and a nightclub will not come to fruition. Nightclub entrepreneur Mike Viscuso said that design delays and a sluggish economy made him abandon the $3 million project.