Alcohol Responsibility Conference Announces 2009 Agenda

Arlington, Virginia – July 24, 2009 - Health Communications, Inc. (HCI), provider of the TIPS program and host to
the Alcohol Responsibility Conference 2009 (ARC 2009), announced today the finalized agenda for its conference in
Walt Disney World, FL on September 29 – October 1, 2009 at the Contemporary Resort. The general sessions
include a mock jury deliberation for a liquor liability lawsuit presented by attorneys from Cozen O’Connor, a debate
between John McCardell of Choose Responsibility and James Fell of the Pacific Institute of Research and Evaluation
(PIRE) regarding the effectiveness of the minimum legal drinking age, and a discussion on how technology and
responsible beverage service training can possibly work together in providing effective measures to reduce abuse and ensure responsible sale, service, and consumption of alcohol.

In addition to the general sessions, the conference offers 25 breakout sessions that focus on 5 tracks: Responsible
Alcohol Licensee Operations, Community Partnerships to Promote Responsibility, Alcohol Issues in College &
University Communities, Alcohol Enforcement and Legal Information, and Responsible Alcohol Service Training.
The titles of some of these sessions are Reducing Underage Sales in College Towns, What Every Bar Should Know
About Liquor Liability, Partnering with Law Enforcement, Creating Collaboration within Campus Communities, and
Developing a Risk Assessment Model.

The ARC 2009 will bring together members from all aspects of the community involved in or impacted by alcohol use, and focus on debating and developing strategies for preventing alcohol misuse in a community by promoting responsible consumption. Attendees include hospitality trainers, community coalition members, university administrators and students, law enforcement, alcohol retailers, and alcohol industry professionals. According to
Adam Chafetz, President and CEO of HCI, “The conference emphasizes the need for people who sometimes disagree
to work together to devise solutions. It is a unique opportunity for diverse members of the community to interact,
connect, and engage one another in an open dialogue.”

Early registrations are now being accepted at a discounted rate of $399 per person. For more information and/or to
register, you can visit

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