aaE! Entertainment and Ciroc Vodka Present New Celebrity PSA to Kick Off 2010 Drive Safe Campaign

Los Angeles, CA, July 12, 2010 – E! Entertainment has partnered for the third consecutive year with CÎROC Ultra Premium Vodka for their Drive Safe campaign to promote responsible drinking and encourage people to make smart decisions after a night of partying to ensure a safe ride home.  The 2010 Drive Safe campaign, which features a new celebrity PSA spot, kicked off this week and will continue all summer long.  The multi-platform campaign began in 2008 when E! partnered with Sean “Diddy” Combs and CÎROC Vodka for a series of Drive Safe PSAs as part of the network’s pro-social “Play-A-Part” initiative.
 
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