A Fluid Game Plan is Essential with an Evolving Customer Base

Source: Restaurant Hospitality

Today’s restaurant consumer is different than last year’s, last month’s, and sometimes even last week’s. Successful restaurants have been able to identify who their customer truly is and adapt their offerings to serve that audience best.

Bar and Restaurant Customer Base
Photo Credit: Omara Havana, Getty Images

More specifically, restaurant owners have found success in focusing on what they do best, sharing interests and goals with team members and then executing, according to Sara Monnette, senior director of consumer insights and innovation at Technomic, speaking at the company’s recent Trends & Directions Conference in Chicago.

Monnette listed three factors in creating an emotional experience with today’s consumers: fine-tuning the product and service, being active on social media and using technology to engage the consumer.

“You have to be where the consumer is, be present,” she said. “And it has to be done in an emotional way. It’s the emotions that get to the consumer that make them want to take part in that brand.”

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