According to the Brewers Association, craft beer sales grew 17.2% and represents $14.3 billion of the $100 billion U.S. beer market. These impressive statistics aid in the decision to add a craft brewery to your existing business model. Here are seven great reasons from SmartBrew to open your own craft brewery in your nightclub, bar or restaurant.
1. EXPAND YOUR PROMO BASE
Tired of the same promos? Your craft brewery naturally would invite promo opportunities for food-and-beer pairings, beer-tasting appreciation events, beer clubs, new beer introductions and experimentation with different beer styles.
2. INCREASE BEER PROFITABILITY
Brew beer at a fraction of your cost. Then, sell your beer at a premium for its appeal. Your fresh beer has no additives, no preservatives and is brewed in small batches, by hand, often using local ingredients.
3. GROW BEER SALES
By maximizing sales of your own craft beer, you will witness growth of general beer sales. Your new focus will appeal to consumers who visit restaurants and brewpubs, because of their appreciation for fine beer.
4. MEET MARKET DEMAND
Capitalize on growth of the hyper-devoted, beer-loving subculture. That includes everyone from home brewers to white-collar foodies.
5. MATCH DEMOGRAPHIC SHIFTS
Aging baby boomers drink less beer than in their younger days, but what they enjoy is high-quality beer. Satisfy their need for something other than drinking copious amounts of mainstream beer.
6. STAND OUT FROM COMPETITORS
Keep offering great food, just add great beer to the mix. Offer regional patrons a place to take pride in a premium, locally produced beer, while drawing in tourists wishing to taste what your area has to offer.
7. TAP THE COOL FACTOR
Beer aficionados are where it’s at. Craft brewing grew steadily during the past decade, including through the economic recession. From 2011 to 2013 alone, craft brewing sales grew 36% in the United States.
SmartBrew can help. Real Beer. Real Profit. Made Easy.