Partygoers are always looking for upcoming events on social networks like Facebook, Twitter, Instagram and Google and one thing is for sure, they are using multiple devices to make these searches. All of these sites should eventually direct them to your website to view more detail information about upcoming events, photo galleries, guest list or to book bottle reservation.
Image Source: Blackbeach
But what happens when they're viewing your website from their smartphone or tablet? Is your website built using outdated flash or built to be viewable on multiple devices? The online world is consistently changing and party goers are not only using their computers to look for upcoming events, they are also using tablets and smartphones.
With tablets and smartphones projected to outsell PC in the coming years, it's safe to say you need to adapt or get left behind. Therefore you need to make sure that you have a responsive web design. What does that mean? According to Mashable, a responsive web design uses "media queries" to figure out what resolution of device it's being served on. Flexible images and fluid grids then size correctly to fit the screen. Simply, you build a website once, and it works seamlessly across thousands of different device screens.
Here are 3 quick reasons you need a responsive web design website for your nightclub or bar:
1. You don't have a choice
According to the IDC, the tablet market is expected to reach a new high of 190 million shipment units with year-on-year growth of 48.7% while the smartphone market is expected to grow 27.2% to 918.5 million units. Which means more people will be using these devices to look for party and event details.
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2. Don't get left behind
You don't want to be one of those nightclubs that got stuck with building a flash website or worse a website you can't easily update. The way party goers engage with the Internet is shifting rapidly and if you don't adapt your competitors will and you will miss out on table reservation, party goers and bottle service list.
3. Competitive advantage
As flaunt responsive puts it, "As much as it may seem like responsive website designs have become a norm, very few businesses have actually adapted to the new change. This means that even if you start thinking about and planning a responsive website today, you may still enjoy an advantage over your competition by offering optimal mobile browsing to visitors."
Most importantly, responsive websites are optimized for social media and search. To view what a responsive design looks and feels like, visit www.sociallybuzz.com from your PC, try making your browser window different sizes; the images and content will shrink and navigation bar will disappear altogether. You can also view it from your tablet and your smartphone to see the difference on other devices.