In the mid 2000s, award-winning product developer and American entrepreneur, Garrett Green, became inspired by the success of French–luxury vodka brand, Grey Goose Vodka after selling to Bacardi Ltd for $2 billion a few years earlier, and began pondering why the market didn’t have an iconic American–luxury vodka brand equivalent. Using his product development experience, and tenacious entrepreneurial spirit, he decided to pursue the rare opportunity of entering the 70+ billion a year distilled spirits market to create just that.
Garrett began with countless trips to US farmers and distillers in search for the perfect recipe, eventually discovering a distinguished blend made of artisanal mountain water from the Rockies, and hand-picked sweet corn from the American mid-west. From there, he hand selected his vessel and began his meticulous process of design.
In 2016, ONE ROQ abandoned the traditional industry marketing mold, transformed its brand philosophy and redeveloped its business model with ONE ROQ Vodka Club—the world’s first lifestyle platform offering the authentic luxury experience of brand ownership, and the genuine lifestyle privileges that come with it.
ONE ROQ Standard is distilled 1X and bottled in small batches from pristine, artisanal Colorado mountain water and hand-picked, mid-western, American corn. A clean, flowing mouthfeel with a subtle hint of sweetness.
ONE ROQ is gluten-, sulfite- and sodium-free, the first of its kind.