Chivas Regal has partnered with boxing's unified middleweight champion of the world Gennady "GGG" Golovkin to introduce The Chivas Fight Club, which offers exclusive access to activities, events and content for those who enter.
It took a long time for the major beer companies to being noticing and snapping up their craft brewer counterparts. The big players in the spirits realm clearly do not intend to take as long to buy - in part or in whole - craft spirit distillers.
Tequila’s growth has been explosive in America, helping bar, nightclub and restaurant operators to boost their bottom lines. So get ready to celebrate National Tequila Day and the spirit that has proven so profitable in recent years on July 24.
It took tequila a long, slow climb to become what it is today in American bars and restaurants: a spirit no bar can operate without. What will it take for mezcal to get close to its more successful cousin?
