Keyword: Heineken

Who Cares Who Brews Your Beer?

A recent survey conducted by UBS has revealed some surprising information regarding consumer opinions of mainstream and independent brewers, along with consumer perception.

Craft Beer Volume Matters More Than Ever

A semi-annual report from the Brewers Association hints that the days of craft beer's explosive growth may be over. The industry, accustomed to annual double-digit growth, may have to face the fact that volume, not percentages, matter.