Keyword: Donald Burns

Mastering the art of the simple menu requires you to rein in your ego and trust the data. The payoff is attracting more guests and earning more money.

Red Ocean businesses attempt to outperform their rivals, whereas Blue Ocean operators seek to make competition irrelevant.

What do you do after you've shaken up your menu design to rake in big dollars? You apply advanced Jedi Menu Tricks, of course!

Donald Burns, author of Your Restaurant Sucks!, reveals the Jedi Mind Tricks he uses to redesign menus so they make money.

Contrary to what some believe, company culture not a myth. If you don't develop your culture, how can you expect to attract top talent and loyal guests?

Ask a bartender or chef what part of the job they love the most and 9 times out of 10 they’ll say it’s creating new menu items. But they also need to understand business if they want to succeed.

If you don't stand out from the crowd with your social media posts, you just blend in. This is what you need to do to stand out from your competitors and be more than just white noise.

Your core values help attract and retain top quality employees, create more meaningful and impactful marketing campaigns, and achieve true guest loyalty.

The key to understanding time management is coming to the realization that you don't manage time, you manage what you give your attention.