What to expect at VIBE Conference 2016

There is a lot of excitement surrounding the 2016 VIBE Conference taking place on January 19 - 20 at the Hilton Bayfront Hotel in San Diego, CA and the VIBE team is in full swing. We’re working on all fronts to ensure that every attendee leaves the 2016 conference with usable information, ideas, and product awareness that aids in the betterment of their beverage programs. Each session will deliver dynamic speakers and innovative insights for chain and multi-unit beverage executives.

New Dates & Location

Dates: Tuesday, January 19 – Wednesday, January 20, 2016

Location: Hilton Bayfront Hotel, San Diego, CA


Innovation occurs in organizations that embrace a culture for risk taking and idea implementation.  Keynote Howard Putnam will proved this philosophy works when he was CEO of Southwest Airlines, utilizing a very flat management structure with decision-making and idea development imbedded in everyone’s job scope and responsibility. This is a can’t miss sessions.

Industry Research

Back by popular demand, VIBE will offer up custom consumer and beverage reports exclusively created for VIBE attendees by leading research companies including Technomic, Next Level Marketing and Sponsiv Digital, Inc. Packed with trending information on beverages and the industry as a whole these research based sessions will help you sharpen your beverage program.

More Workshops

Targeted to chain beverage executives’ needs, VIBE will offer up more workshops than ever before. At the event you will be able to pick from 15 different topic-specific workshops and tastings on marketing, consumer and beverage trends, wine, beer, spirits and alcohol-free beverages.  


In addition to the inspiring keynote presentations, power-packed workshops and flavorful tastings, the VIBE Conference offers unique networking opportunities for attendees to continue the conversation.  

VIBE will offer it Annual Welcome Cocktail Party featuring cocktails, celebrity mixologists, selected spirits, wine and beer. In addition, the Lobby Bar will open exclusively for VIBE attendees to mix and mingle. Don’t rush out on the last day or you’ll miss VIBE’s exclusive Beverages by the Bay where you can enjoy cool drinks and conversation during this happy hour wrap up.

To find out more about the VIBE Conference visit VIBEConference.com

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