SVEDKA Rosé All Day


Newsflash: Millennials of legal drinking age love rosé.

Okay, that isn’t news. LDA Millennials and their affinity for pink still and sparkling wines is well known. At this point, referring to the popularity of and demand for rosé year-round as a mere “trend” is insultingly dismissive.

What is news, however, is SVEDKA’s latest announcement. According to 2018 Beverage Information Group Liquor Handbook, SVEDKA is the number-one imported vodka brand in the U.S. Their latest flavored offering may keep them in the top slot.

Join the Nightclub & Bar Show GUEST LIST

The insider mailing list to America's Largest Bar Expo!

Get early access to registration, show updates and more! The 2020 show celebrates 35 years and will host 400+ exhibitors on our innovative expo floor, leading experts from the industry in our comprehensive conference program, and an unparalleled nightlife lineup. Save the Date! March 30-April 1, 2020 at the Las Vegas Convention Center. #NCBSHOW20

SVEDKA Rosé vodka is an innovative amalgamation of the spirits and wine worlds, made with 5 percent rosé wine. On the nose, aromas of vibrant fruit. On the palate, strawberry and pineapple flavors are accented by a hibiscus note.

Notably, this expression is the first from SVEDKA to be bottled in a clear glass container. The packaging, which makes use of gold accents, is intended to showcase the pink liquid inside.

Accompanying SVEDKA Rosé’s launch is a bold, mischievous advertising campaign, including taglines like, “Not Wine, Not Sorry,” and “Vodka with a Wine Fetish.” Expect this vodka to be big this spring and summer.

Suggested retail pricing for SVEDKA Rosé, available nationwide in February, are as follows: $1.99/50ml, $6.99/375ml, $12.99/750ml, $16.99/1L, and $21.99/1.75L.

Suggested Articles

Struggling against numerous challenges, multi-unit operators may want to consider leveraging their real estate.

This generation really believes that they're dealing with more stress than any other.

Creating a top-flight team of servers can boost revenue, guest engagement, and visit frequency.