Plungerhead has partnered with the Boot Campaign, which supports American military service members during and after their service to the country. The new partnership, “Characters for a Cause,” will increase awareness through advertising, social media and several national special events, as well as raise funds for the patriotic organization through a special retail promotion of Plungerhead Lodi Zinfandel and Plungerhead Lodi Cabernet Sauvignon wines from March through May 2015.
“There is a vital need and responsibility to recognize the service and personal sacrifice of our military personnel and their families,” said August Sebastiani, President of Plungerhead, “When we learned about the Boot Campaign we immediately wanted to find a way to participate and support their important mission.”
“As we are currently serving 19 million veterans, the ongoing need to gain support for the Boot Campaign is high,” said Joey Jones, US Military Veteran and Executive Director of Marketing for the Boot Campaign, “Plungerhead joins other business leaders, celebrities such as cast members of FX’s Sons of Anarchy and professional athletes to make a statement in support of the entire community of active and inactive American military personnel.”
“Our new ‘Characters for a Cause’ partnership is one way, in addition to purchasing and wearing combat boots, that consumers can easily give back and support the military service community, as their support of Plungerhead will automatically support the Boot Campaign,” added Sebastiani.
Plungerhead makes wines of character for characters. While the Plungerhead portfolio includes bold red wines such as Zinfandel and Cabernet Sauvignon, the “Characters for a Cause” promotion features Plungerhead Lodi Zinfandel and Plungerhead Lodi Cabernet Sauvignon. These wines from Lodi, one of California’s most rugged and diverse winegrowing appellations, were caringly blended to showcase the true varietal character of each wine.
Established in 2009, the Boot Campaign is a national 501(c)(3) charitable organization dedicated to promoting patriotism for America and the military community; raising awareness of the unique challenges service members face during and post-service; and providing assistance to military personnel, past and present, and their families. For more information visit www.BootCampaign.com.
Plungerhead produces wines available nationally, and is a brand from The Other Guys – Laid-Back Guys, StandOut Wines – a family-owned wine company based in Sonoma, California. August Sebastiani, who leads The Other Guys, is a member of the Sebastiani Family that has been making wine in Sonoma for more than 115 years. The Other Guys portfolio of California wines includes evolving brands such as Leese-Fitch, Pennywise, Plungerhead, Hey Mambo, Moobuzz, Gehricke and The White Knight. The wines from The Other Guys are everyday luxuries available nationally. For more information visit www.TOGWines.com, on Facebook at www.facebook.com/togwines or follow on Twitter @TheOtherGuys.