As November marks the start of Onion, Inc.'s annual holiday coverage, PIEHOLE is helping America's Finest News Source cover the best (and worst) of the holiday season. Beginning November 9, PIEHOLE Whiskey will bring its sweet, but not too sweet flavor to The Onion as the official sponsor for all Thanksgiving-related content.
"Thanksgiving at The Onion always involves delicious pie and whiskey," said Rick Hamann, chief creative officer for Onion, Inc. "PIEHOLE is the perfect blend of both, and the ideal sponsor for our Thanksgiving coverage."
In addition to The Onion's special Thanksgiving coverage section, PIEHOLE will sponsor video on pop-culture sister site, The A.V. Club. Inspired by PIEHOLE, The A.V. Club will celebrate the "Great Moments in Cinematic Pie History" in a video tribute to pie's most memorable moments on film.
"PIEHOLE is excited about partnering with The Onion, and we look forward to helping The Onion's readers celebrate the holiday season," said Kristin Markovich, senior manager of innovation at Diageo.
PIEHOLE Whiskey is available in three delicious flavors inspired by Grandma's favorite pie recipes: Apple Pie, Cherry Pie and Pecan Pie.