With the world of beer in such a state of flux, operations that feature the beverage as a cornerstone need to be ready to reinvent whenever trends change. Old Chicago’s rewards program is just one facet of the chain does so, and part of why they took home the 2015 VIBE Vista Award for Best Chain Restaurant Beer Program at the VIBE Conference.
That rewards program supports and expands the company’s strategic goals to be a beer destination restaurant. The beer program, which features a large variety of domestic and international choices (at least 45 different bottled selections as well as 36 or more draft options with a rotational schedule of craft beers), local and regional selections as well as seasonal and exclusive brews that are introduced throughout the year for a constant rotation of beers, presents more than 20 beer styles all told. a