Personalized guest experiences are an increasingly crucial element for any hospitality venue’s success.
Guests have gotten used to customizing their food and drink orders. They now expect to put their personalized stamp on their bar, nightclub, restaurant, and hotel visits.
Fulfilling this guest desire for a customized experience requires data—lots and lots of data.
Obtaining hundreds of key guest datapoints to anticipate and better serve their needs probably seems like a tall order, but it doesn’t need to be difficult.
Check this out: How Operators Will Use New Tech in the Near Future
Mandarin Oriental’s properties are located throughout the Americas, Africa, Asia, Europe, and the Middle East. Not only does the group need to meet the needs of thousands of guests across multiple properties in multiple international markets, they must manage the experience provided by the many bars, restaurants and nightlife venues within their portfolio.
Today, SevenRooms has announced that they have been chosen by Mandarin Oriental as the system of record for their food and beverage venues globally. SevenRooms’ suite of tools has been implemented at Mandarin Oriental properties in Hong Kong and Dubai. Over the following 12 months, the data-driven marketing, guest engagement, reservation and operations platform will be rolled out at all Mandarin Oriental platforms across the globe.
This industry development highlights the importance of collecting approved guest data to execute effective marketing campaigns; provide unforgettable personal experiences; and engage with guests before and after they walk through a venue’s doors to blow away the competition.
In the case of Mandarin Oriental, the group has access to the SevenRooms white-label booking widget across all their online platforms. Approved personal, preference and transactional data will be captured and can be used to drive repeat visits.
Bar, nightclub, restaurant, live music venue and hotel operators understand the importance of repeat visits to their businesses.
SevenRooms prides themselves in being the only integrated reservation, POS, marketing, and guest engagement system that gives operators the ability to directly manage guest data. The platform allows front-of-house teams to improve guest engagement with tools like POS and PMS integration; automated and customizable guest tags for easily building guest profiles; guest tools that include email automation and review aggregation; and marketing automation.
As Mandarin Oriental’s implementation of SevenRooms illustrates, the platform provides multi-unit and multi-concept operators a dependable and streamlined way to deliver a memorable guest experience across all of their venues.
In the battle for repeat guests and capturing data responsibly, a platform that can simplify operations, automate marketing, and improve the guest experience is invaluable. Today’s news makes it clear that SevenRooms can help operators boost bottom lines through one interface that integrates seamlessly with POS, payment and other systems they already use.
To learn more about SevenRooms and request a demo, click here.