Do you have any of those iconic purple Crown Royal bags lying around? Given the business you’re in, we’re willing to say you probably do.
Don’t throw them out!
Crown Royal would much rather see their bags do something great for our military. Since 2010, the Diageo-owned blended Canadian whisky producer has been working with Packages From Home, a non-profit focused on providing active duty military, veterans and military K9s with care packages that include food, hygiene, entertainment and recreation items.
For every bag donated to Packages From Home, Crown Royal will contribute $1 to the non-profit to help them with their mission. Visit the Packages From Home website to learn more about purple bag drop-off locations, donating care package items and postage, hosting packing parties, and more.
Almost 500,000 care packages have been packed. With your help, Packages From Home is aiming to make pack one million by 2020.