Budweiser, Anheuser-Busch Reveal Super Bowl LIII Commercial

Media: DAVID the Agency

Budweiser announced in 2018 that they had committed to brew their beer using 100 percent renewable electricity via wind power. And today, the beer giant has released their Super Bowl LIII commercial.

Titled "Wind Never Felt Better," the commercial features wind turbines, the famed Budweiser Clydesdales, and "Blowin' in the Wind" by the legendary Bob Dylan.

Vice president of marketing core and value brands at Anheuser-Busch, Ricardo Marques, had the following to say about the commercial and Budweiser's commitment to renewable energy: “Super Bowl is one of the most exciting times of the year for our team, and people all over the country. Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity. We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100% renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future.”

Nightclub & Bar Show Registration is Open

America's Largest Bar Expo!

Join thousands of industry colleagues and experts in Las Vegas March 25-27, 2019 at Nightclub & Bar Show - America's Largest Bar Expo! NCBSHOW19 is packed with hundreds of new events including Bar Management and Nightlife Management Conference Sessions, Workshops, product & technology demos on the Expo Floor, city-wide training courses and co-located with the F&B Innovation Conference. You'll take home thousands of new promotions!

Take your business to the next level and attend the only industry event in the nation. Plus, have fun doing it! Nightclub & Bar Show is known for throwing unforgettable parties at Las Vegas' hottest nightlife concepts. Register by March 17 for savings!

Budweiser will donate clean electricity to the city of Atlanta, the largest city in the south that has made a pledge to embrace clean energy, for the week of this year's Super Bowl. This donation, which consists of clean and renewable electricity, will offset 100 percent of the electricity used by Atlanta throughout the week.

You can watch “Wind Never Felt Better” on Budweiser's YouTube page or below. Follow them via TwitterInstagram and Facebook.

To learn more about Anheuser-Busch’s sustainability efforts and commitment to renewable electricity, follow this link. For the brand's 2025 Sustainability Goals, click here.

 

Suggested Articles

Look at your bar from the guest perspective and you'll find areas to improve. Make the right changes and you'll make more money.

It’s mission critical to have an accurately counted and costed inventory if you ever want to maximize your profits. No inventory, no profits!

Nightclub & Bar Show speaker Erik Shellenberger explains his marketing approach, the fishbowl versus the ocean scenario.