Budweiser announced in 2018 that they had committed to brew their beer using 100 percent renewable electricity via wind power. And today, the beer giant has released their Super Bowl LIII commercial.
Titled "Wind Never Felt Better," the commercial features wind turbines, the famed Budweiser Clydesdales, and "Blowin' in the Wind" by the legendary Bob Dylan.
Vice president of marketing core and value brands at Anheuser-Busch, Ricardo Marques, had the following to say about the commercial and Budweiser's commitment to renewable energy: “Super Bowl is one of the most exciting times of the year for our team, and people all over the country. Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity. We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100% renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future.”
Budweiser will donate clean electricity to the city of Atlanta, the largest city in the south that has made a pledge to embrace clean energy, for the week of this year's Super Bowl. This donation, which consists of clean and renewable electricity, will offset 100 percent of the electricity used by Atlanta throughout the week.