Amaro Montenegro Announces Brand's First Global Bartender Competition

Good luck! Image: Amaro Montenegro

Owners and managers, gather your bartenders to give them the big news: Amaro Montenegro is looking to name The Vero Bartender.

Sapore vero, or “true flavors,” is a core value of Amaro Montenegro. The brand has announced their first global cocktail competition with the goal of finding the world’s best—or truest—bartender.

The rules of the competition are simple. Contenders aged 21 years or older are tasked with creating a twist on a classic cocktail using Amaro Montenegro as an ingredient. The deadline for submissions is August 31, 2018, 11:59 p.m. PDT.

Nightclub & Bar Show Guest List

Get Exclusive Show Offers: Join the Guest List

Join the Nightclub & Bar Show GUEST LIST - the insider mailing list. Get early access to registration, show updates and more! Nightclub & Bar Show is the bar industry’s biggest and most exclusive event of the year, taking place March 25-27, 2019 in Las Vegas. For over 30 years, Nightclub & Bar Show has been the #1 conference and expo for owners, managers and bartenders - You can't afford to miss Nightclub & Bar Show 2019!

A panel of United States Bartenders’ Guild (USBG) judges will name 10 online finalists on September 21, 2018. The judges will have no knowledge of the applicants’ names, genders, workplaces or ages. During this stage of the competition, entries will be judged on inspiration and originality; taste and balance; and the element of surprise Amaro Montenegro adds to the cocktail.

Specific to the United States, The Vero Bartender finals go down in Chicago from October 15 to 17, 2018. The prize for the U.S. winner is amazing: a one-week residency in Italy. This winner will also advance to the global competition, which takes place in Bologna, Italy, from November 26 to December 1, 2018. Bartenders from Albania, Australia, Austria, Belgium, Germany, Italy, Spain, Switzerland and the U.K. will vie for the title of The Vero Bartender.

Have your bartenders submit their The Vero Bartender creations here. To learn more about the competition, visit and follow #MakeItWithMonte and #TheVeroBartender on Instagram, Twitter and Facebook.

Good luck!