Amaro Montenegro Announces Brand's First Global Bartender Competition

Good luck! Image: Amaro Montenegro

Owners and managers, gather your bartenders to give them the big news: Amaro Montenegro is looking to name The Vero Bartender.

Sapore vero, or “true flavors,” is a core value of Amaro Montenegro. The brand has announced their first global cocktail competition with the goal of finding the world’s best—or truest—bartender.

The rules of the competition are simple. Contenders aged 21 years or older are tasked with creating a twist on a classic cocktail using Amaro Montenegro as an ingredient. The deadline for submissions is August 31, 2018, 11:59 p.m. PDT.

Nightclub & Bar Show Registration is Open

Save 33% Off Your Pass at Early Bird Rates

Join thousands of industry colleagues and experts in Las Vegas March 25-27 at Nightclub & Bar Show - America's Largest Bar Expo! NCBSHOW19 is packed with hundreds of new events including Bar Management and Nightlife Management Conference Sessions, 6 Workshops, product & technology demos on the Expo Floor, city-wide training courses and co-located with the F&B Innovation Conference.

Take your business to the next level and attend the only industry event in the nation. Plus, have fun doing it! Nightclub & Bar Show is known for throwing unforgettable parties at Las Vegas' hottest nightlife concepts.

A panel of United States Bartenders’ Guild (USBG) judges will name 10 online finalists on September 21, 2018. The judges will have no knowledge of the applicants’ names, genders, workplaces or ages. During this stage of the competition, entries will be judged on inspiration and originality; taste and balance; and the element of surprise Amaro Montenegro adds to the cocktail.

Specific to the United States, The Vero Bartender finals go down in Chicago from October 15 to 17, 2018. The prize for the U.S. winner is amazing: a one-week residency in Italy. This winner will also advance to the global competition, which takes place in Bologna, Italy, from November 26 to December 1, 2018. Bartenders from Albania, Australia, Austria, Belgium, Germany, Italy, Spain, Switzerland and the U.K. will vie for the title of The Vero Bartender.

Have your bartenders submit their The Vero Bartender creations here. To learn more about the competition, visit www.amaromontenegro.com and follow #MakeItWithMonte and #TheVeroBartender on Instagram, Twitter and Facebook.

Good luck!